Jul 14, 2020

Izotropic Stacks Management and Advisory Board With Top Talent

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“Individuals don’t win in business, teams do.”

When you invest in a MedTech research company, you are not investing solely in the technology. You are investing in the people. The depth, breadth, and credibility of the management team and advisory board serve as strong signals for the company’s fate. Think about it. Why would senior industry experts attach themselves to a dead-end project? It’s not about cash, it’s not about a salary; the incentive lies in the pool of stock options reserved for the founders and core team members that believed in the technology from Day 1. A strong management and advisory team is filled with expertise in areas from basic research, regulatory approval pathways, corporate development, manufacturing, and commercialization. These individuals stake their reputations on the viability of the company’s technology and the probability of commercial success. 

My coverage of Izotropic began in late 2019. Beginning in Q1 2020, the company has gained tremendous momentum by accomplishing key milestones on its path to FDA approval for its novel CT imaging technology for early breast cancer detection. 

Instrumental to this success was the hiring of 2 key personnel to the management and advisory teams

Craig Abbey, PhD, an applied mathematician at the University of California, Santa Barbara, who served as a Scientific Reviewer for the FDA for medical imaging devices, has been appointed to the advisory board. Dr. Abbey will be working closely with Dr. Nosratieh (advisory board) to complete and present the clinical trial application to the FDA, which includes product and indication for use statements, device labelling terms and future marketing claims which will be substantiated by the clinical and validation studies.

“Dr. Abbey is a world expert in designing clinical studies and the first name that comes to mind when I think of designing a reader study for an imaging device for the FDA approval process. He is an accomplished and brilliant mathematician and I am confident that his involvement with Izotropic will translate to expedited patient access to breast CT"
Anita Nosratieh, PhD, member of the Izotropic Advisory Board

John McGraw, MSc, PhD, with 20 years’ experience in business development of medical device and imaging companies, has been appointed Executive Vice President of Commercial Operations. The addition of Dr. McGraw brings market sector expertise and executive-level advisory experience. As Executive Vice President of Commercial Operations for Izotropic Corporation, Dr. McGraw will be responsible for activities relating to commercialization including:

  • Managing the design and manufacturing partnership with Starfish Medical to finalize design and manufacturing of the first commercial breast CT imaging platform;
  • Managing the FDA market approval process (PMA) and plans for platform related advancements;
  • Engaging with payors, industry advocate groups and early adopters of breast CT;
  • Identifying funding sources and meeting key investors, analysts and other financial professionals and industry related entities;
  • Liaising with media and assisting with marketing and communications messages to educate the public and other medical communities about the technology and opportunity.


"Given Dr. McGraw's proven success in managing business developments of large medical imaging companies and the critical contributions and strategies he structured for acquisitions, he is the ideal executive to lead Izotropic forward to a similar result."
Robert Thast, CEO


It is clear that the Izotropic team has been assembled with the clear vision to bring expertise to every component of the medical imaging development process: basic research, regulatory approval, manufacturing, and commercialization towards a successful exit. 

The Problem

Breast cancer is one of the deadliest diseases worldwide affecting more than 1.7M women every year. Over 500,000 of women die from the disease annually. The earlier that breast cancer can be detected, the greater the probability that a treatment plan will be effective. The financial burden on the global economy cannot be underestimated, and the market is expected to grow from C$5B in 2020 to over C$7B in 2025. Several factors contribute to this market growth include an aging population, increased obesity rates, and rising health care costs. The following chart shows the market for breast imaging modalities, which can be broadly grouped into “ionizing” (such as Izotropic’s imaging system) and “non-ionizing” (such as ultrasound). Cost-efficient, early detection of breast cancer is critical to combating these excessive expenses and improving patient outcome.

U.S. breast imaging market

Current Limitations

Current breast cancer detection methods are low resolution, 2-dimensional (or “quasi” 3-dimensional), and often require painful compression of the breast. Ultrasound and MRI imaging do provide a 3-dimensional view of the breast but are largely used to assess abnormalities found in other imaging modalities (such as mammography and tomosynthesis, both of which only produce 2-dimensional images). Typically, a patient will undergo a mammography to detect any breast abnormalities, followed by an ultrasound to determine if the abnormality is solid or liquid. Afterward, a biopsy may be performed with the help of additional ultrasound or a MRI. The patient may undergo multiple rounds of imaging to accurately determine the location of the tumor before a biopsy can be performed. This process is long, costly (follow up screening in the US alone was over C$10B), and fraught with error (20% of mammograms are false negatives). There remains a large unmet need for a high-resolution, 3-dimensional imaging system that can accurately detect breast cancer in its early stages and provide a platform for efficient biopsy of potential cancerous abnormalities.

The Solution

Izotropic Corporation (CSE:IZO, OTC: IZOZF, FRA:1R3) has developed a disruptive solution to the shortcomings of current imaging methods and has carved a new path for early breast cancer detection and biopsy. The company’s imaging platform, the Izotropic Breast CT Imaging System, produces true 3-dimensional images that are high resolution at incredible speed, taking 500 images in 10 seconds per breast. This technology requires no painful compression of the breast and delivers a small dose of radiation that is isolated to the area of interest (unlike whole-body computed tomography).

With the Izotropic Breast CT Imaging System, the patient lays face down on the system table placing the breast to be imaged in a hole in the table. The imaging hardware beneath the table circles around the breast and creates a series of raw-data images. The platform computer processes these raw images to reconstruct true 3-dimensional, high-resolution images, allowing radiologists to view the breast anatomy from any angle. This is an impressive technologic feat, which you can see in the images below. The Izotropic Breast CT Imaging System can detect lesions and tumors in the 3-5mm range, a vast improvement from the low-resolution scans of mammography that detect tumors with an average size of 11mm. This technologic leap cannot be overstated – the ability to detect tumors as small as 3-5mm could result in 1.5-year earlier detection time and significantly improve the efficacy of treatment.

The Izotropic Breast Imaging System offers significant advantages over current imaging modalities:

  • The Izotropic Breast Imaging System delivers true 3-D images
  • The Izotropic Breast Imaging System delivers high resolution images that are top quality and crystal clear
  • Fast imaging (500 uncompressed images every 10 seconds per breast imaged)
  • No discomfort from painful breast compression

The Team

Principal Founder, Director

Dr. John Boone of University of California at Davis has been working with a team to develop the Izotropic Breast Imaging System for the last twenty years. Over US$20 million has been invested to date in developing this revolutionary technology, which simplifies breast imaging for both patients and medical providers in addition to reducing costs. Boone is a medical physicist with 32 years of experience in academia, with broad interests in medical imaging, computed tomography, and breast computed tomography. He is a professor of radiology and biomedical engineering, and recently served as president of the principal medical physics organization in the U.S., The American Association of Physicists in Medicine (AAPM). Boone is co-author of the medical imaging textbook, Essential Physics of Medical Imaging, has also authored more than 200 peer-reviewed papers, and holds 13 U.S. patents. He has been the principal investigator of the Breast Tomography Project at the University of California Davis for the past 18 years, and his laboratory has been at the forefront of the academic development of breast CT technology.

I recommend investing eight minutes to hear Dr. Boone discuss the Izotropic System in his own words. Dr. Boone on how CT technology will outperform mammography for more accurate breast cancer detection

Chief Executive Officer

Robert Thast, CEO, has served as chairman of the board, chief executive officer, senior executive, and director of several publicly listed companies over the last 35 years. He has extensive knowledge of capital markets, financing activities, company management, and a track record of raising and attracting venture, early stage, and operating capital for companies he has directed and managed. Thast has expertise in strategic planning, business development, marketing, recruiting, product distribution, contract negotiation, legal, accounting, corporate governance, and regulatory requirements associated with public companies.

Chief Financial Officer

Jody Bellefleur has over 25 years’ experience as a corporate accountant, focusing exclusively on public companies for the last 10 years. She is responsible for all aspects of regulatory financial reporting including the preparation of quarterly financial statements, management discussion and analysis reports, the coordination of annual audits, and government tax and regulatory reporting.

Executive VP of Commercial Operations 

John McGraw, PhD, has expertise in identifying new growth opportunities and restructuring organizations for effective market expansion. He has worked with companies ranging from start-ups to those operating with $1B in revenue. As VP of Operations for Novadaq Technologies Inc. (NASDAQ: NCVQ), a medical device imaging company with R&D, manufacturing, distribution, global sales, he was responsible for managing over $80M in customer orders, working with key strategic manufacturing partners for multiple products, forecasting for manufacturing and preparing the company for submissions to the FDA. Novadaq was acquired by Stryker (NYSE: SYK) in 2017 for almost $1B CAD.

Executive VP of Marketing, Director

Marshall Severyn has over 30 years of experience in corporate sales and marketing, he has successfully led teams of up to 1,000+ employees in the pharmaceutical and high-tech sectors.

Board of Directors

  • Ralph Proceviat, a CPA, CA, and C-level executive with over 35 years’ experience in managing public companies in tech, manufacturing, and the life sciences, has expertise in business, finance, markets and operations spanning several industries operating in Canada, Europe and the United States. He is a member of the Chartered Professional Accountants of BC and holds a Bachelor of Commerce Degree in Management Information Systems from the University of British Columbia.
  • Marshall Severyn has over 30 years of experience in corporate sales and marketing, and has successfully led teams of up to 1,000+ employees in the pharmaceutical and high-tech sectors.
  • Ali Sodagar is the founder of multidisciplinary law firm Sodagar & Company Law Corp., Sodagar specializes in business and commercial law, intellectual property, trademark, copyright, and licensing law. He also holds a bachelor’s degree in medical and health physics.

Advisory Board

  • George Burkett, M. Eng, an expert in Breast Computed Tomography (BCT) who designed and maintained four successive BCT imaging systems, has specialized knowledge in the evolutionary nature of BCT brings an edge to the Izotropic team as they seek to develop the next iteration of the technology.
  • Anita Nosratieh, PhD, a lead reviewer at the FDA for breast cancer imaging technologies, has extensive experience in the regulatory aspect of medical imaging development. She brings key knowledge to the company’s already strong scientific and medical advisory board.
  • Craig Abbey, PhD has served as a Scientific Reviewer for the FDA where he sat on independent review panels to evaluate reader studies proposed by companies seeking FDA approval of medical imaging devices. Notably, Dr. Abbey sat on the independent review panel for the approval of Hologic’s Digital Breast Tomosynthesis, and U-System’s Automated Breast Ultrasound System (ABUS).
  • Martin Yaffe, PhD, is currently a senior scientist in physical sciences at Odette Cancer Research Program, Sunnybrooke Research Institute in Toronto, Ontario.
  • Karen Lindfors, MD, MPH is a leading expert in the field of breast cancer screening and breast imaging and diagnostics, having specialized in cancer radiology and breast imaging and diagnostics radiology for more than 30 years.
  • Norbert Pelc is a professor of bioengineering and radiology at Stanford University, and served as chair of the university’s department of bioengineering from 2012 to 2017.
  • Craig Shimasaki, PhD, MBA has 35 years of biotechnology industry experience and co-founded nine companies, five which were taken public. He is President and CEO of Moleculera Labs and BioSource Consulting.

The Investment Opportunity

A competent, top notch management team and Advisory Board filled with key opinion leaders is the first thing I look for when researching an investment opportunity in early-stage biotech. I also look for:

  • The ability to disrupt a growing market segment
  • Tight share structure and ownership by insiders/management (skin in the game is crucial regardless of market sector)
  • Well-defined milestones with a clear plan to accomplish them over the next 6 to 12 months
  • A defensible patent portfolio and other barriers to duplication
  • The stock has not gained the market’s attention and is flying under the radar

Izotropic fits all these criteria. The company has achieved key milestones since Q3 2019 that could trigger significant upward revaluations in IZO shares when the market returns its attention to this undervalued company:

  • Two patents were granted allowance by the USPTO for Izotropic’s robotic guidance biopsy system (U. S. Patent No. 11/913494) and CT imaging technology (U. S. Patent No. 10,548,549)
  • Izotropic has engaged Starfish Medical, a project management group, in May 2020 to complete final engineering requirements for the commercial Breast CT Imaging model, with completion scheduled for early Q3, 2020
  • Izotropic has appointed Anita Nosratieh, PhD, an FDA consultant and reviewer of medical imaging technology to setup a pre-submission meeting with FDA before the end of Q3, 2020 and guide the team through the FDA regulatory process
  • Izotropic expects to construct and demonstrate its first commercial Breast CT imaging model by the end of Q4, 2020
  • Izotropic expects to begin the FDA approval process (Pre-Market Approval, “PMA”) for its imaging technology in early Q1 2021

Timeline to Exit

Izotropic expects to begin its clinical study by Q2 2021 and submit the application for FDA approval by Q3 2022. The company will then look for a licensing partner to begin commercialization.

Click to enlarge.

The Risk

It is important to note that Izotropic will need to raise money over the next few months to achieve its commercialization objectives. This financing risk is the main reason IZO is currently trading at a C$5M market cap. The market opportunity in breast imaging is enormous, and in my estimation IZO’s patents alone more than support its current market valuation. Rapid progress in demonstrating commercial viability for Izotropic’s Breast Imaging Platform is where the big upside exists for IZO shareholders. An acquisition or licensing deal could occur as early as 2022 if Izotropic hits its milestones.

The Cap Structure

I have purchased IZO shares on the open market and intend to add to my position over the coming weeks. I believe that anything under C$0.30 per share is extremely attractive and IZO has the potential to be a 10-bagger from current levels over the next 12 months. The key will be achieving the regulatory milestones and finalizing IZO’s first commercial Breast CT imaging model by the end of 2020. Izotropic CEO, Bob Thast, has an extensive track record of nurturing early-stage biotech companies to maturity, and his expertise and commitment to bringing the Izotropic Breast CT Imaging technology to market is a strong predictor of IZO’s enormous upside potential. He personally welcomes any questions from investors at info@izocorp.com.

Izotropic Corporation (CSE:IZO)

Common Shares Outstanding: 29,965,499


2,900,000 x $.20 (average price) = C$580,000


6,509,000 x C$0.20 (average price) = C$1,301,800

Fully Diluted Share Count = 39,374,998

Fully diluted market cap at C$.16 per share = C$5.8 million


Author is long IZO shares at the time of publishing and may choose to buy or sell at any time without notice. Author has been compensated for marketing and promotional services by Izotropic Corporation.


The work included in this article is based on current events, technical charts, company news releases, and the author’s opinions. It may contain errors, and you shouldn’t make any investment decision based solely on what you read here. This publication contains forward-looking statements, including but not limited to comments regarding predictions and projections. Forward-looking statements address future events and conditions and therefore involve inherent risks and uncertainties. Actual results may differ materially from those currently anticipated in such statements. This publication is provided for informational and entertainment purposes only and is not a recommendation to buy or sell any security. Always thoroughly do your own due diligence and talk to a licensed investment adviser prior to making any investment decisions. Junior resource and biotechnology companies can easily lose 100% of their value so read company profiles on www.sedarplus.ca for important risk disclosures. It’s your money and your responsibility.